Jery Crate
I started this business in college for care packages.
This calculator got me orders of 900 packages.
How to market to companies
Finding new target markets.
Our initial target market was mothers of college students. This strategy was effective because moms would pay $35 for free shipping. However, the margins were small. After two years of establishing a business, I changed the strategy to target companies. Companies often make bulk orders and pay for shipping, resulting in higher profits.
We have focused on SEO from the beginning. We are 8th on google when you type in “custom care packages” and 7th when you type in “bulk care packages” (results may vary on location). These organic search results help maintain our business by passively finding customers.
Search Engine Optimization
A cost analysis helped us bring in more profits per year. To the left is an Excel sheet that helped us figure out margins for bulk care packages
