Caribbean Coffee Co.

Creating a Landing Page “Cash Cow”

We wanted to display wholesale information on our website for this project. Our wholesale program had long been the most profitable, yet there was no information on the website for our customers to inquire or reinquire about our program. We wanted to expand our profitability in wholesale, and setting up an informational SEO page was a pillar of making this possible.

RESPONSIBILITIES

UI / UX
Design

TEAM

Customer Service

TIMELINE

1 month

Landing Page

I formulated a landing page based on SEO by talking to our most loyal customers and the customer service staff team. I compiled information to represent the wholesale and bulk order services accurately.

See Figma Files

SOLUTION

Impact Overview

After creating this landing page, we saw profitability go up 25%. Over 65% of our website visits were to this landing page after 45 days. Working on this project taught me the importance of asking “why” and understanding the customer's and service members’ perspectives on what to communicate.

Creating a Landing Page “Cash Cow”

Impact Overview

After creating this landing page, we saw profitability go up 25%. Over 65% of our website visits were to this landing page after 45 days. Working on this project taught me the importance of asking “why” and understanding the customer's and service members’ perspectives on what to communicate.

View more work

Want to get in touch?

bussankathleen@gmail.com