This is the first one I made.

No one read the first one without me asking, so I added icons to make it more digestible. People also didn’t understand why the plates existed or that the plastic part went on the ring. People were also mad that it was made of plastic so I added a recycling blurb so people would be less angry about the plastic.

Some of our interviewees had asked questions about care so we decided to add this to clear up any confusion on care.

We decided to add care and safety to the flyer because nobody read care and safety on the previous flyer.

I added the "in the box" section because people were confused about the parts of the kit, and since we added the reusable plate, it was more confusing for the user. I added the "why it matters" section because people still didn't see the value in the plates. People always mentioned as a positive that they thought it was good portion sizing for really young kids, and when they asked about recycling, we would say it's already recycled plastic. Hence, as a marketing strategy, we turned that into a positive.

This is the same as 4.0, but a few people mentioned it was overwhelming, so we split it into two sides.

In version 4.1, people didn’t flip it over to read the second side (it was double-sided), so we cut down on what we wanted.

People complained about there needing to be instructions because we gave them without communicating any instructions. In this final version we added those instructions back in